{"id":1411,"date":"2021-11-10T09:06:14","date_gmt":"2021-11-10T09:06:14","guid":{"rendered":"https:\/\/quantiv.com\/?p=1411"},"modified":"2023-02-02T11:04:23","modified_gmt":"2023-02-02T11:04:23","slug":"bringing-information-to-life","status":"publish","type":"post","link":"https:\/\/quantiv.com\/bringing-information-to-life\/","title":{"rendered":"Bringing Information to Life"},"content":{"rendered":"
\"From<\/span><\/div>

Chris Conway
\nChief Architect, Quantiv<\/p>\n<\/div>

What you need to know depends on what you want to do<\/h3>\n

When I was at school, a favourite statement of one of my teachers was: “Geography is learnt through the soles of your feet.”<\/p>\n

This teacher was a firm believer in the benefits of \u2018in the field\u2019 learning, as opposed to relying just on classroom-based teaching and textbooks.<\/p>\n

Of course, this could simply have been an excuse for a field trip, i.e. “We need to study volcanoes, so let\u2019s go to Hawaii!”<\/p>\n

But there was a serious point behind it. Because no matter how good a textbook, or indeed a teacher is, on-the-ground experience is invaluable for you to understand why something is the way it is.<\/p>\n

Detailed analytics and real-time operational metrics<\/h3>\n

I was reminded of the benefits of practical \u2018in the field\u2019 experience recently by a client\u2019s comments about her information<\/a> architecture.<\/p>\n

She described how the information collected helped her team to understand how her organisation operates, both in terms of detailed analytics and real-time operational metrics.<\/p>\n

Her descriptions of why the information was important also spoke of first-hand, personal experience of her organisation\u2019s processes. She\u2019d seen the information in use and had used it herself.<\/p>\n

Flexible data<\/h3>\n

She described how she could use the same data<\/a> in different ways, depending on the situation. And conversely, the same situation could call for different data at different times.<\/p>\n

This perhaps illustrates an important principle: for your information to be useful, it needs to be put into context.<\/p>\n

But context isn\u2019t just about exposing your information, although that\u2019s a fundamental requirement. It\u2019s also about the concepts of timeliness, precision, accuracy, and comparability, because:<\/p>\n